Why Your Skin Feels Different

It's not your imagination

Many women notice their skin changing in their forties and fifties. It can feel drier, tighter or less comfortable, and products you've used for years may suddenly feel wrong. If that sounds familiar, you're not alone. Here's what research says about why skin changes.

What you might notice

  • Skin that feels drier, especially in dry air[1]
  • More itchiness than before[2]
  • Products that used to feel fine now feel less comfortable

What dermatologists recommend

  • Cleanse gently. Wash with a mild cleanser instead of soap.[1]
  • Moisturize often. Apply moisturizer after bathing and throughout the day when your skin feels dry. A moisturizer with hyaluronic acid or glycerin can be especially helpful.[1] (Both our creams contain glycerin and sodium hyaluronate.)
  • Choose creams and fragrance-free products. Creams add more moisture to skin than lotions, and dermatologists recommend products labeled "fragrance-free".[3] Here's what fragrance-free really means.
  • Keep showers short. Five to ten minutes with warm water, then gently pat your skin dry instead of rubbing.[3]
  • Wear broad-spectrum sunscreen (SPF 30 or higher) every day.[1]
  • Keep it simple. Fewer products means fewer potential irritants.

When to see a doctor

If your skin is very itchy, red or painful, if dryness doesn't improve, or if you develop a rash, please talk to a dermatologist or your doctor. Skin changes can have many causes, and our products are cosmetics, not medical treatments.

Sources

  1. American Academy of Dermatology. Caring for your skin in menopause. aad.org
  2. Menopause, Menstrual Cycle, and Skin Barrier Function. Skin Research and Technology. 2025;31(7):e70203. Read the study
  3. American Academy of Dermatology. Dermatologists' top tips for relieving dry skin. aad.org

This page is for general information only and is not medical advice.